Cass Hunger launches grandly to continue the Khon culture for youth
Aphi Marvel Beverage Co., Ltd., a major player in the Thai beverage business, grandly launches Cass Hunger, a new global restaurant booking platform, to support the “Thai Youth Khon to Africa Year 2” project, directed by Madam Joy, Dr. Awasda Pokamontri, and her husband, Dr. Aphichat Sudsaeng, Honorary Consul General of the Kingdom of Lesotho in Thailand, who are currently in the process of preparing to recruit a group of potential and volunteer child actors to travel to spread the Khon art and culture in the Kingdom of Lesotho, Africa, in 2025.
Aphi Marvel Beverage was founded with the belief that “drinks are not just something to drink, but an experience that conveys value, happiness, and culture.” It is an importer and distributor of premium beers from South Korea, especially Cass Beer, Korea’s No. 1 beer, for which Aphi Marvel Beverage has been granted the exclusive rights to distribute in Thailand. In a short period of time, it was able to expand its network to restaurants. Supermarkets, modern trade, hotels, pubs, bars and leading cafes nationwide are ready to set smart strategies to build the Cass brand to be strong and continuously win the hearts of new generation consumers in Thailand.
The important goal of Cass Hunger is to be more than an online restaurant booking platform. It is positioned as a “Lifestyle Gateway” for new generations who love to eat, travel and live stylishly through the selection of restaurants that meet the taste and experience requirements, and connect with the Cass brand in every dimension by creating an ecosystem with a booking system, promotions, reviews, influencer activities and special privileges for Cass Hunger users to become the number 1 platform in the hearts of new-age foodies nationwide.
On a day when the restaurant business is facing challenges from the economic situation, Aphi Marvel Beverage chooses not to stand still, but instead accelerates through strategies to support partners, such as co-promotion, POSM support for storefronts, and traffic generation through campaigns on Cass Hunger, including the launch of “Cass Vibes”, “Cass Music Nights” and “Cass Hunger Fest” activities to revive the restaurant atmosphere to be lively again. “We see the crisis as an opportunity to adapt and in every situation We will always be a trusted partner for Thai restaurants,” said the executive of Aphi Marvel Beverage about the inspiration for supporting the Khon youth performance, especially to spread the Khon culture to foreigners and for Thai youth to have the opportunity to travel to exchange cultures abroad. It is not just a CSR project, but a belief in the power of the roots, arts, culture and potential of Thai youth. Because they believe that when the foundation is strong, the future will be stable — and Aphi Marvel Beverage will be one of the supporting forces that will always be by their side.
Send feedback
#Aphi Marvel Beverage
