“Rattinan Medical Center” organizes a big campaign to celebrate its 25th anniversary.
Promotes strategies to increase the foreign customer base, responding to customers with high purchasing power.
“Rattinan Medical Center”, a comprehensive gastric bypass surgery and skin care center, organizes a grand campaign to celebrate its anniversary “25 years of Rattinan, doing it all!” Receive special discounts, reflecting the overall picture of the beauty industry, which is still growing well and is a strong business trend, along with revealing strategies for the second half of 2024 to increase the customer base in foreign markets such as the United States, Australia, and Singapore, to meet the needs of customers with high purchasing power, while emphasizing brand awareness and maintaining safety standards as a priority.
Dr. Suttipong Trirat, Chief Executive Officer of Rattinan Medical Center, as a leader in comprehensive cosmetic surgery, especially gastric bypass surgery, which is widely accepted and well-known in the cosmetic surgery industry both domestically and internationally, revealed that data from the Kasikorn Research Center indicated that the Thai cosmetic surgery and enhancement business in 2024 should have a market value of approximately 75 billion baht, expanding by approximately 5-7%. The overall growth figure may not reflect the improved performance of every operator, depending on the customer’s needs, both in terms of service fees, tastes, quality and service standards, as well as the results or satisfaction with the doctor’s work, which are the choices that consumers have when choosing to use different cosmetic surgery and enhancement services.
Dr. Suttipong continued that in the first half of 2024, Rattinan Medical Center grew by more than 33%, which was several times higher than the market. This was supported by the adjustment of sales and marketing processes after joining hands with Master Style Public Company Limited (MASTER) under the name Masterpiece Hospital.
As the cosmetic surgery market grows in line with the behavioral trends of digital consumers who have a lifestyle of taking care of their health and beauty, and are more open to cosmetic surgery, along with quality and safety, these factors have a positive effect on the cosmetic surgery business. And from the statistics of obesity patients in Thailand, it is ranked 2nd in ASEAN countries, after Malaysia, with 16 million people being obese, which is considered a very high number and an opportunity for Rattinan Medical Center to increase its customer base in the future.
The procedures that the company focuses on are the 4B – Bariatric, Breast, Body Contouring and Buttocks. All are Body Surgeries in which they specialize. Group 1: Bariatric Surgery – reducing the size of the stomach, including partial suturing or partial cutting, inserting a balloon, or cutting the intestines as well. Group 2: Breast – chest procedures. Group 3: Body Contouring – it’s not just liposuction anymore because medical science can add fat to various points according to the shape you want to increase or reduce. And Group 4: Buttocks or butt augmentation.
For the company’s business plan for the second half of 2024, the company continues to expand the market continuously. This year, the company will maintain safety standards, reinforce confidence, maintain existing and new customer bases, both Thais and foreigners, from high-end to mid-level, in line with government policies to support the Medical Tourism market, which is becoming a global trend.
By focusing on marketing strategies and communication to reach customers to create brand awareness and engagement until it is well-known both in Thailand and abroad, with 50% of customers being Thais and 50% foreigners from the United States, Australia, and Singapore, etc., all of whom are groups of customers with high purchasing power. At the same time, the company focuses on developing personalized services to meet the needs of each customer, along with developing the skills of medical personnel after the company joined hands with Master Style Public Company Limited (MASTER) under the name Masterpiece Hospital.
“Back in 2023, Rattinan joined hands with Masterpiece Hospital to create a more efficient back office, share resources, share suppliers, share knowledge, and have training that can be used together, which saves on human resources and changes the structure of employees in a good way. And focusing on Patient Safety is important. That is, if it doesn’t look safe, we will avoid it and try to find something that is standard, which is more important than the success of the business. This makes the business change its growth direction in a way that creates sustainability,” said Dr. Suttipong.
Currently, we are studying the location for the expansion plan of “Rattinan Medical Center” to become a surgical hospital to meet the needs of customers in the future, emphasizing the strengths of gastric bypass surgery and skin care, managed by a team of specialists in various fields, including dermatologists and expert doctors, certified by the American Accreditation Commission International (AACI) in the field of outpatient plastic surgery (Ambulatory Plastic Surgery Center), the first in Asia-Pacific. Throughout the 25 years since the opening of “Rattinan Clinic” in 1999, the service format has been developed to keep up with the times, accumulating surgical expertise with outstanding treatment results until it became “Rattinan Medical Center”, which is famous regionally and internationally today.
In 2024, the business has grown to a new high since the company was founded. On the occasion of the 25th anniversary, we took the opportunity to organize a campaign to offer a special promotion, “25 years of Rattinan, we can do it!” with a special discount. The purpose is to thank customers who have supported the company so well all along and to give gifts to all customers, such as special price Stem Cell, special price liposuction, total value over 3 million baht. The campaign period is from June 15-30, 2024. For those interested in studying more information, please visit https://www.rattinan.com/ or call 08-6570-7040. You can also come to receive consultation every day from 9:00 a.m. to 7:00 p.m. at Sitthiworakit Building (The Fifth), 12th floor, Silom Road, Soi 3, Bangkok.
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